Data-Driven

Content Marketing.

We Create World-class

Content that Converts

Wilyfox Media Co. distinguishes itself by taking a strategic approach to content marketing, recognizing it as the cornerstone for effective product/service promotion and lead generation. Unlike many businesses that grapple with content marketing challenges, Wilyfox Media Co. stands out with its commitment to a comprehensive content strategy. This strategy delineates optimal messaging tactics and identifies relevant distribution channels tailored to connect with the target audience.

At Wilyfox Media Co., we prioritize a strategy-first approach, functioning as a content marketing agency dedicated to crafting and promoting data-driven, targeted content across all phases of the customer life cycle. Our commitment to delivering world-class content is centered on driving pertinent traffic, expediting conversion rates, and fostering the growth of your sales revenue

Our Content Marketing Services

Blogs & Lead Magnets

Wilyfox Media Co. specializes in delivering top-notch, SEO-optimized blogs that secure high rankings on search engines, effectively enhancing targeted traffic to your website. Additionally, we excel in crafting compelling lead magnets like eBooks and whitepapers, strategically designed to elevate brand visibility, enhance audience engagement, and generate high-quality leads for your marketing initiatives.

Video Marketing

At Wilyfox Media Co., we offer comprehensive video marketing services that encompass the creation of explainer videos, product demo tutorials, social media shorts, brand stories, and more. Our end-to-end approach covers every aspect, from scriptwriting to production and distribution. Through our content marketing services, we are dedicated to producing visually captivating videos that not only engage and educate but also drive conversions for your brand.

Web Copywriting

Elevate the Conversion Rate Optimization (CRO) of your web landing pages with Wilyfox Media Co. Our expertise lies in crafting attention-grabbing headlines, persuasive product descriptions, and concise calls to action that maximize conversion potential. We specialize in driving pertinent traffic to your website through targeted SEO content that effectively encapsulates your brand essence and resonates with your specific target audience.

Graphic Designing

Enhance your content marketing endeavors with Wilyfox Media Co.’s professional graphic design services. Whether it’s infographics, social media creatives, website design, brand identity, or eBook layouts, we excel in crafting visually captivating content that effectively communicates information.

Campaign Development

At Wilyfox Media Co., we specialize in crafting targeted, personalized, and captivating content that drives the success of your campaigns. Following the STP marketing model, we conceptualize, write, and design impactful collateral materials, including emails, social media posts, landing pages, and ads, all aimed at boosting conversion rates and achieving your marketing objectives.

Content Production

Amplify your brand’s visibility and channel pertinent traffic to your website through Wilyfox Media Co.’s content promotion service. Employing a multi-channel strategy and strategic distribution, we harness the power of social media, paid media, email marketing, influencer collaborations, and more to effectively connect with your specific target audience.

How does Wilyfox Media's

Content Strategy Work?

01

Set Content Marketing Goals

We help define your content marketing goals (e.g., increasing blog publishing cadence) that align with your overall marketing objectives(e.g., improving organic traffic).

02

Research & Identify Target Audience

We analyse your audience demographics, interests, and behaviour.Using insights from various BI tools and analytics, we create personalised content that resonates with your target audience.

03

Audit Current Content Marketing Efforts

Wilyfox Media Co. valuates your current content types and distribution channels to identify the gaps. Using data-driven insights, we determine which content initiatives are working or not performing.

04

Perform Competitor & Keyword Research

We help analyse your competitor landscape including their contentstrategies and messaging. Then we perform a comprehensive keyword research based on user search intent.

05

Determine the Types of Content

Create a content plan and outline the various collaterals you wouldwant to publish, such as blogs, eBooks, videos, infographics, etc., or share across relevant platforms.

06

Develop & Promote Content

Create SEO-compliant quality content and promote across relevant channels (social media campaigns, paid advertising, etc.) to boost conversions at every stage of the customer lifecycle

07

Monitor Content Strategy & Optimise

Track and measure the performance of your content marketing plan against the goals set regularly, identify areas of improvement, and fine-tune as required.

Need a content strategy that drives conversion?

Book a free 45-minute consultation to discuss your content marketing goals.

Why choose Wilyfox Media for

Website Design & Development?

Increased client's website traffic from 5k-80k in 6 months

4+ years of Marketing Strategy Experience

Data-driven Content Marketing Strategy

Full-Service Digital Marketing Agency

Masters of Testing, Iteration, & Optimisation

Frequently Asked Questions

What is content marketing?

Content marketing is a strategic approach that encompasses the planning, development, distribution, and promotion of specific content across diverse channels. The primary aim is to actively involve the intended audience, enhance brand visibility, stimulate customer interactions, drive sales, and nurture customer loyalty.

How can content marketing services drive relevant traffic to my website?

Content marketing services involve creating and sharing valuable, informative, and engaging content that can attract your target audience, build awareness, and address their pain points with solutions.

How does your content marketing strategy differ from competitors?

At Wilyfox Media Co., we take a strategy-first approach to content marketing. While many agencies focus solely on creating content, we go beyond that. We are dedicated to helping our clients create and promote data-driven, targeted content for all customer life cycle stages.

What type of content promotion strategies do you use?

Here are some of the strategies that we utilise for content promotion –

  • Social Media Marketing: Share your content across social media platforms like Facebook, Twitter, Instagram, and LinkedIn to increase visibility and engagement.
  • Search Engine Optimisation (SEO): Optimise your content for search engines to improve its ranking in search results, making it more likely to be discovered by users.
  • Content Syndication: Distribute your content to third-party websites, platforms, or newsletters to reach a wider audience.
  • Paid Advertising: Invest in paid promotion through platforms like Google Ads, Facebook Ads, or other targeted advertising channels to reach specific audiences.
  • Guest Blogging: Contribute insightful articles to websites within your industry, incorporating a hyperlink leading back to your own content.
  • Community Engagement: Participate in relevant online communities, forums, or discussion groups to share your content and engage with your target audience.
  • Video Marketing: Create videos to complement your written content and share them on platforms like YouTube or social media.
  • Repurposing Content: Adapt your existing content into different formats (e.g., infographics, slideshows, podcasts) to appeal to various audience preferences.

Do you offer customised content marketing plans?

Absolutely! We firmly believe that one size doesn’t fit all in content marketing. That’s why our team of experienced strategists and copywriters work closely with our clients to understand their specific target audience, industry, and objectives.

Connect with us for a tailored content marketing plan. Click here to schedule a FREE 45-minute consultation with our experts.

Why is it important to track content marketing metrics?

Tracking content marketing metrics is essential for evaluating performance, aligning strategies with business goals, understanding audience preferences, optimising content for better results, measuring return on investment (ROI), and ensuring continuous improvement in your content marketing efforts.

Do you offer A/B testing for content optimisation?

Yes, we offer A/B testing as part of our comprehensive content optimisation services. By creating two different versions of your content and testing them against each other, we gather valuable data on which version drives better results.

How can content marketing benefit my business?

Content marketing can bring numerous benefits to your business. Here are some key ways in which content marketing can benefit your business:

  • Enhances brand visibility and awareness
  • Improves SEO and drives organic traffic
  • Boosts lead generation and conversions
  • Retains customers & increases repeat business
  • Encourages social sharing and engagement
  • Establishes brand as a thought leader

Get a Free 45 Minutes Consultation

Explore how Wilyfox Media Co. can cater to all your digital marketing requirements and yield the anticipated outcomes for your enterprise.

Book a Free consultation