Top Prop Mart
Google Ads Optimization and Landing Page Development for Top Prop Mart
Industry: Real Estate Broking
Location: Lucknow, Uttar Pradesh (Serving Northern India)
We helped Top Prop Mart, a leading real estate broking firm in Northern India, optimize their Google Ads campaigns and build a high-converting landing page. By refining keyword targeting, improving ad copy, and designing a user-friendly, mobile-optimized page, we increased their lead volume and reduced cost-per-lead by 30%. This strategic approach strengthened their brand presence and significantly boosted their ROI in premium markets like Noida and Delhi NCR.
The Challenge
Enhancing Lead Generation Through Google Ads
Top Prop Mart, a prominent real estate broking firm based in Lucknow and partnered with top builders like Godrej, approached us via LinkedIn with concerns about their Google Ads performance. While they had success generating leads through social media marketing, their Google Ads campaigns were underperforming, particularly in high-demand locations like Noida and Delhi NCR. Their key challenges included
Inefficient Google Ads Campaigns
Ads were not driving sufficient high-quality leads despite targeting premium locations.
High Advertising Costs
Budget concerns arose due to the competitive nature of real estate markets in Noida and Delhi NCR.
Lack of Conversion Focus
The absence of a dedicated, optimized landing page hindered their ability to convert ad traffic into leads.
Keyword and Location Alignment
They needed campaigns that better aligned with their specific keywords and target areas to maximize ROI.
The Solution
A Conversion-Driven Digital Strategy
We developed a two-pronged approach to address Top Prop Mart’s challenges, focusing on building a high-performing landing page and refining their Google Ads strategy to deliver measurable results.
In-Depth Discovery and Input Analysis
We began by collaborating closely with Top Prop Mart to understand their needs:
- Keyword Insights: Analyzed their input on keywords to identify high-intent search terms relevant to their offerings.
- Location Targeting: Focused on premium markets like Noida, Delhi NCR, and other Northern India hotspots to align with their business goals.
- Competitor Benchmarking: Studied competitors’ ad strategies to uncover opportunities for differentiation.
Building a Conversion-Friendly Landing Page
To maximize conversions from Google Ads traffic, we designed and developed a dedicated landing page with the following features
- Clear Value Proposition: Highlighted Top Prop Mart’s partnerships with top builders like Godrej and their expertise in Northern India’s real estate market.
- Optimized User Experience (UX): Created a clean, intuitive layout with fast load times to reduce bounce rates and keep visitors engaged.
- Strong Calls-to-Action (CTAs): Included prominent “Enquire Now” and “Get a Quote” buttons to guide users toward lead submission.
- Trust Signals: Added client testimonials, builder logos, and certifications to build credibility.
- Mobile Optimization: Ensured seamless performance on mobile devices, recognizing the high volume of mobile searches in real estate.
- Form Simplicity: Designed concise lead capture forms to minimize friction and boost submissions.
Google Ads Campaign Optimization
We revamped Top Prop Mart’s Google Ads strategy to drive targeted traffic to the new landing page
- Keyword Refinement: Selected high-intent, location-specific keywords (e.g., “Godrej properties Noida,” “luxury flats Delhi NCR”) to attract serious buyers.
- Ad Copy Optimization: Crafted compelling ad copy that emphasized Top Prop Mart’s unique offerings and included strong CTAs.
- Geo-Targeting Precision: Focused campaigns on Noida, Delhi NCR, and other key Northern India locations to maximize relevance.
- Budget Efficiency: Implemented smart bidding strategies to optimize ad spend, reducing cost-per-click (CPC) while maintaining lead quality.
- A/B Testing: Ran tests on ad variations and landing page elements to continuously improve performance.
The Results
The combination of a conversion-optimized landing page and refined Google Ads campaigns delivered impressive outcomes for Top Prop Mart
Increased Lead Volume
Generated a steady stream of high-quality leads from Noida, Delhi NCR, and other targeted areas.
Improved Conversion Rates
The landing page achieved a 40% higher conversion rate compared to their previous setup, thanks to its user-friendly design and clear CTAs.
Cost Efficiency
Reduced cost-per-lead by 30% through optimized keyword targeting and smart bidding strategies.
Stronger Brand Presence
The professional landing page elevated their credibility, reinforcing their reputation as a trusted broker in Northern India.
Our Clients speak for us
To enhance the overall user experience, we implemented several key improvements
Key Success Factors
Targeted Approach
Aligned keywords and geo-targeting with Top Prop Mart’s high-value markets for maximum relevance.
Conversion-Centric Design
Built a landing page that turned clicks into leads with optimized UX and trust-building elements.
Cost Optimization
Balanced budget concerns with performance, delivering quality leads at a lower cost.
Collaborative Process
Incorporated client input to ensure the solution matched their vision and goals.
Conclusion
Empowering Top Prop Mart’s Digital Growth
The Google Ads optimization and landing page development for Top Prop Mart demonstrate our ability to solve complex digital marketing challenges in competitive industries like real estate. By creating a tailored, conversion-driven landing page and fine-tuning their Google Ads strategy, we helped Top Prop Mart attract high-quality leads from premium markets like Noida and Delhi
NCR, all while keeping costs in check. This project underscores our expertise in delivering measurable results that fuel business growth.
