72 Premium Gemstones
Social Media Marketing Transformation for 72 Premium Gemstones
Industry: E-commerce (Gemstones and Spiritual Products)
Location: Bangalore, Karnataka, India
The Challenge
Elevating Online Engagement and Sales
72 Premium Gemstones, an online store specializing in natural, certified gemstones, Rudraksha, pearls, healing stones, and customized jewelry, approached us to enhance their digital marketing efforts. With 25 years of expertise delivering astrologically significant and authentic products, they had a robust product lineup but struggled to translate their offline reputation into online success. Their key challenges included
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Limited Social Media Impact: Their Instagram presence lacked strategic direction, failing to engage their target audience effectively.
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Low Conversion Rates: Previous Meta Ads campaigns delivered suboptimal return on ad spend (ROAS), with a high cost-per-lead (CPL) for products like the Pyrite Bracelet.
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Brand Positioning Gap: Their messaging didn’t fully convey the emotional and spiritual value of their gemstones, missing opportunities to connect with customers seeking healing and astrological benefits.
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Competitive Market: The crowded e-commerce and spiritual products space demanded compelling, authentic content to build trust and drive sales.
The Solution
A Strategic Social Media Marketing Campaign
We developed a two-pronged social media strategy focusing on Meta Ads and Instagram management to amplify 72 Premium Gemstones’ brand presence, engagement, and sales. Our approach emphasized the spiritual and emotional power of their products while optimizing campaign performance.
Audience and Creative Research
We started with a deep dive into 72 Premium Gemstones’ business and market:
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Target Audience Profiling: Identified key segments, including astrology enthusiasts, spiritual seekers, and jewelry lovers in India and globally, leveraging their free domestic and worldwide shipping.
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Product Focus: Highlighted high-demand offerings like Astro Gems (e.g., Ruby, Yellow Sapphire), Pyrite Bracelets, and Rudraksha beads, aligning with their astrological and healing appeal.
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Competitor Analysis: Studied competitors to craft differentiated messaging that emphasized 72 Premium Gemstones’ authenticity, certifications, and 25 years of trust.
Meta Ads Optimization
We launched a targeted Meta Ads campaign to drive traffic and conversions:
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Creative Variety: Tested multiple ad formats, including static images, user-generated content (UGC), and product videos showcasing gemstones’ beauty and spiritual benefits. For instance, Pyrite Bracelet ads highlighted confidence and protection.
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Audience Segmentation: Created tailored ad sets for different customer groups (e.g., astrology-focused buyers, jewelry shoppers) to improve relevance and engagement.
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“Gemstone of the Month” Giveaway: Introduced an interactive campaign where users could win a gemstone bracelet by sharing personal healing stories, fostering community and boosting participation.
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Budget Optimization: Used dynamic creative ads and automated bidding to maximize ROAS while reducing CPL, particularly for the Pyrite Bracelet (priced at ₹699).
Instagram Management
We revamped their Instagram presence to build a cohesive brand identity:
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Content Strategy: Posted a mix of educational posts (e.g., “How to Choose Your Astro Gem”), behind-the-scenes content (e.g., gemstone certification process), and customer testimonials to build trust.
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Visual Consistency: Designed a vibrant, spiritually inspired aesthetic with rich jewel tones to reflect the brand’s premium quality.
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Engagement Tactics: Ran polls, Q&A sessions, and story highlights featuring customer stories and product spotlights to keep followers active.
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Influencer Collaborations: Partnered with micro-influencers in the spiritual and wellness space to showcase products like Rudraksha beads and healing bracelets.
The Results
A Surge in Engagement and Sales
The Meta Ads campaign and Instagram management delivered transformative results, significantly boosting 72 Premium Gemstones’ online performance within 60 days
- Tripled ROAS
- Return on Ad Spend increased threefold, driven by optimized ad creatives and the “Gemstone of the Month” giveaway.
- 40% Traffic Increase
- Website visits surged by 40%, with higher engagement on product pages for Astro Gems and Pyrite Bracelets.
- Reduced Cost-Per-Lead
- Lowered CPL for the Pyrite Bracelet from ₹700 to ₹173, a 75% reduction, making campaigns highly cost-effective.
- Sustained Sales Growth
- The campaign’s momentum led to steady sales post-campaign, particularly for healing bracelets and customized jewelry.
Our clients speak for us
Client Name
“The social media campaign completely changed our online game. The ads didn’t just bring leads—they brought the right customers who believe in our gemstones’ power. The ‘Gemstone of the Month’ idea was a hit, and our Instagram now feels alive. [Your Company Name] delivered results we didn’t think were possible in just 60 days!”
Key Success Factors
- Emotional Storytelling: Positioned gemstones as symbols of power, confidence, and healing to connect with customers’ aspirations.
- Interactive Engagement: The “Gemstone of the Month” giveaway fostered community and drove participation.
- Creative Testing: Experimented with UGC, videos, and static ads to identify high-performing formats.
- Cost Efficiency: Slashed CPL while boosting ROAS, maximizing budget impact.
Conclusion
Empowering 72 Premium Gemstones’ Digital Shine
The social media marketing campaign for 72 Premium Gemstones demonstrates our ability to transform an e-commerce brand’s online presence through strategic Meta Ads and Instagram management. By crafting emotionally resonant creatives, launching an engaging giveaway, and optimizing for conversions, we tripled ROAS, slashed costs, and boosted traffic by 40% in just 60 days. This project highlights our expertise in blending creativity and data-driven marketing to drive lasting success for a premium, spiritually focused brand.
