As a PPC company, we work with Google day in, day out and we know precisely what is required to make sure that your profile with Google is precisely what they want. That means that you will avoid hidden charges which you may think are standard fees but which may be up to 8 times what your competition are paying.
If you decided to ‘do some PPC’ without getting the rest of your digital house in order it may be that Google is punishing you without telling you it is punishing you.
A recent eCommerce website client arrived telling us that ‘ PPC doesn’t work for us’. When we investigated we found that his site was badly set-up and the reason it ‘didn’t work’ was because he was being overcharged by 400%. He was finding it hard to break even – little wonder!
Immediate results – PPC is fast compared to organic SEO
Build Website traffic – will help organic rankings
Algorithm changes won’t bother you too much – even when Google changes the rules for organic you will still get business
Get a high return on investment – PPC can turbo charge sales
Target locations precisely where needed
Get actionable data for your organic SEO work
Retarget people who landed but didn’t buy
Our approach avoids this issue and brings many benefits. We simply always do PPC as part of a full digital programme which really means that we’ll run it alongside proper SEO – Search Engine Optimisation among other actions.
By making sure your digital footprint is optimised (and this means solid SEO) you will be sure to minimise your PPC cost. Saving 20p per click could be tens of thousands of pounds over a year.
Paid and organic work together in the sense that you can increase the total volume of traffic by targeting clicks in both for high volume keywords
If you’re testing ad copy and landing page copy in a PPC campaign you can feed that information through to your SEO work saving time
Equally keyword and conversion data from PPC can inform your SEO plans
Visitors you attract via SEO can be targeted with PPC remarketing to increase your ROI on each pound spent
By having a good presence in organic search and paid search you will increase convince, awareness and trust among your buying audience
You can move important but expensive keywords from paid to organic search saving money
Google Ad Words Management
Bing Ads Management
Facebook Ads Management
Instagram Ads Management
LinkedIn Ads Management
Twitter Ads Management
Remarketing
eCommerce Management
Landing Page Design
Local PPC
National PPC
AdWords Penalisation Recovery
Free AdWords Audit
The early days are highly collaborative. We’ll work together to get all your digital accounts under one roof. This makes Google and us and probably you very happy. Being able to easily access any data is a joy. We’ll also get you involved in decisions about keywords, budgets (of course) and goal setting.
Experience has taught us that having our clients grow with us is vital so we include specific tailored coaching sessions for our clients. They always enjoy this and see the benefits immediately as the team productivity grows.
Keyword research ensures we have the kinds of keywords that people are searching for on Google and that those keywords are ones that take people to your business.
An initial marketing campaign targeted at people using those search terms begins to bring in business and important learnings.
Some keywords are highly competitive, so we expect to pay a different rate per keyword. You can specify how much you want to pay for which keywords, but a lower bid will result in a lower ad position.
You specify a total budget and once your ad goes live it will be amongst the ads at the top of the Google page for the search term being used. You only pay once someone clicks on your ad.
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