As a PPC company, we work with Google day in, day out and we know precisely what is required to make sure that your profile with Google is precisely what they want. That means that you will avoid hidden charges which you may think are standard fees but which may be up to 8 times what your competition are paying.
Our approach avoids this issue and brings many benefits. We simply always do PPC as part of a full digital programme which really means that we’ll run it alongside proper SEO – Search Engine Optimisation among other actions.
Our approach avoids this issue and brings many benefits. We simply always do PPC as part of a full digital programme which really means that we’ll run it alongside proper SEO – Search Engine Optimisation among other actions.
By making sure your digital footprint is optimised (and this means solid SEO) you will be sure to minimise your PPC cost. Saving 20p per click could be tens of thousands of pounds over a year.
Paid and organic work together in the sense that you can increase the total volume of traffic by targeting clicks in both for high volume keywords
If you’re testing ad copy and landing page copy in a PPC campaign you can feed that information through to your SEO work saving time
Visitors you attract via SEO can be targeted with PPC remarketing to increase your ROI on each pound spent
By having a good presence in organic search and paid search you will increase convince, awareness and trust among your buying audience
You can move important but expensive keywords from paid to organic search saving money
Experience has taught us that having our clients grow with us is vital so we include specific tailored coaching sessions for our clients. They always enjoy this and see the benefits immediately as the team productivity grows.
Once a month the client and agency meet to discuss results and plans for the 4 weeks ahead. This is a key part of the process to keep the program in line with goals and expectations. It’s always an interesting meeting when you see what tricks and games your rivals are playing and discover interesting insights into your target audience’s behaviours.
The early days are highly collaborative. We’ll work together to get all your digital accounts under one roof. This makes Google and us and probably you very happy. Being able to easily access any data is a joy. We’ll also get you involved in decisions about keywords, budgets (of course) and goal setting.
Ok we’re not fighting anyone literally but PPC certainly has elements of a chess battle we play against our clients’ competitors and their PPC managers. We observe their moves daily and aim to outflank them or move into areas they have not discovered yet. It’s fun in one sense but also involves money so we fight to win.
Wilyfox Media Co is a digital marketing company that offers a full spectrum of data-driven digital marketing services. We develop growth-oriented online marketing campaigns that make a positive impact on businesses.