Parab Movie
Buzz that filled theaters. A fan-first campaign, viral content, and smart ads turned Parab Movie into a hit—5X audience growth & 30% more ticket sales.
Industry
Film & Entertainment
LOCATION
Bhubaneswar
Services
- Digital strategy
- Social media campaigns
- Paid advertising (Meta)
- Content creation
- Contest
Parab Movie, an Odia movie, needed a robust digital strategy to promote their latest film and build a loyal fanbase from scratch.
We launched “ଆମ ପ୍ରଥମ ଚଳଚ୍ତ୍ର” (Our First Film) – an inside look into the making of the film. Behind-the-scenes clips, cast interviews, and an exciting “ ଖନ୍” (Write the Story) contest where fans shared their ideas for scenes, creating buzz and personal engagement
We also used paid ad campaigns on Meta platforms to ensure the film gained traction before and after the release.
The campaign generated significant buzz, with a 5X increase in social media followers and over 15,70,000 interactions across platforms. The film’s trailer gained viral traction, and ticket sales exceeded projections by 30%.