A simple guide executing a Facebook ad campaign

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How to set up a Facebook Ad Campaign

Step 1: Set some goals for your Facebook Ads

Before you start creating any ads you have to think about why you are creating this ad and what are you aiming to achieve. By setting some goals before going to start FB ads, you will have something to measure your ad success.

For example, if you have plans to sell courses through Facebook ads, you can set a goal of 40 sales in the first month. this will help you to choose the correct objective for your ad campaign. Some more goals could be:

  • Increase traffic to the website through Facebook.
  • Generating new leads.
  • Increase the reach of the content o Facebook.
  • Boost engagement for the Facebook page.

Step 2: Start Using Facebook Ad Manager

All Facebook’s ad campaigns run through Facebook Ad Manager tools which you can access by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page.

Once you’re into the Ads Manager, you can navigate with the menu on the left-hand side of the page. To get started with your first ad, click the green button in the top-right corner of the page.

Step 3: Choose Your Objective

When you click to create a Facebook Ad, you’ll go to a page where you choose the objective for your campaign. There are 15 options here for what you might want to achieve:

Awareness

Objectives that generate interest in your product or service:

  • Boost your posts.
  • Promote your page.
  • Reach people near your business
  • Increase brand awareness.
  • Increase your reach.

Consideration

Objectives that get people to start thinking about your business and look for more information about it:

  • Send people to their destination on or off Facebook.
  • Get installs of your apps.
  • Raise attendance at your event.
  • Get video views.
  • Collect leads for your business.

Conversion

Objectives that encourage people interested in your business to purchase or use your product or service:

  • Increase conversion on your website.
  • Increase engagement in your app.
  • Get people to claim your offer.
  • Promote a product catalogue.
  • Get people to visit your shops.

Step 4: Define Your Audience and Budget

Customizing your target audience

This step is extremely crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:

  • Location: Starting with a country, state, city, zip code, or address, and refining even further with a mile radius
  • Age
  • Gender
  • Languages
  • Interests
  • Behaviors: Things like purchase behavior and intent, as well as device usage
  • Connections: Choose to show the ad to all people, just those connected to a particular page or not connected to a particular page

In addition, with the Connections setting, you can choose advanced targeting, which lets you include or exclude people who are connected to certain pages, apps, or events. You can also further customize your targeting using custom audiences to retarget people who have already interacted with your business.

Setting Your Budget

Once you’ve selected your target audience, you next need to choose how much you’d like to spend on your ad. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can also set your budget to Daily or Lifetime:

  • Daily: A daily budget is an average that you’ll spend every day.
  • Lifetime: A lifetime budget is a maximum that you’ll spend during the lifetime of your advert set.

Step 5: Create Your Ad

It’s now time to choose the images or videos, headline, body text, and where your ad will be displayed on Facebook.

There are two ways to create ads: Using an existing post or creating a new ad.

Using an existing post:

For certain types of ads, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose a page and pick an individual post from that page to use as your ad.

Creating a new ad:

If you’d like to create your ad from a blank, the first task is to select the format you’d like to use for your ad. Facebook Ads look slightly different depending on the results you want. Facebook currently offers 5 various formats for ads:

  • Carousel: Create an ad with 2 or more scrollable images or videos.
  • Single Image: Create different variations of your ad using 1 image.
  • Single Video: Create an ad using one video.
  • Slideshow: Create a slideshow using multiple images.

Once the format is selected, you need to add the content to your ad. This part is very important to make your ad stand out within Facebook’s or Instagram’s feeds. If your ad is going to be a success, you want your image and copy to be enough to make people want to click on it.

Step 6: Choose Your Ad Placements

Ad placement defines where your ad is shown and with Facebook Ads, you’re able to choose which locations your ad will appear in. Ads may appear in Facebook’s mobile News Feed, desktop News Feed, and many more places. You may also create ads to appear on Instagram.

Facebook recommends using the default placements for the objective you chose, which enables Facebook to optimize placements for you in order to get the best possible results at the cheapest overall cost.

However, if you want to select your own placements, Facebook recommends the following choices, broken out by campaign objective:

  • Increase brand awareness campaigns (including Reach & Frequency): Facebook and Instagram
  • Boost your posts (including Reach & Frequency): Facebook and Instagram
  • Get video views (including Reach & Frequency): Facebook and Instagram
  • Get installs of your app: Facebook and Instagram
  • Increase engagement in your app: Facebook
  • Promote a product catalogue: Facebook
  • Increase conversions on your website: Facebook
  • Send people to your website: Facebook

Step 7: Publish Your Ad

Now, the adv is all set. To submit your ad click the ‘Publish’ button at the bottom right-hand corner of the page. Once your ad is submitted, it’ll be reviewed by Facebook before it’s put live (you’ll receive a confirmation email from Facebook once the ad is live).

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