Hillstone Dental Lab
Expanding Reach with Strategic Marketing
Overview
They needed professionals with strong technical skills experienced with SEO expertise all while staying within budget. Additionally, the right attitude and cultural fit were crucial for their close-knit team.
Challenges
- Finding an SEO expert who meets both technical requirements and budget constraints is challenging due to high salary demands in the competitive Australian market.
- Finding an SEO expert who meets both technical requirements and budget constraints is challenging due to high salary demands in the competitive Australian market.
- Finding an SEO expert who meets both technical requirements and budget constraints is challenging due to high salary demands in the competitive Australian market.
- Finding an SEO expert who meets both technical requirements and budget constraints is challenging due to high salary demands in the competitive Australian market.

How did we help them
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Solution
Bird Marketing developed a comprehensive SEO strategy, including:
- In-depth keyword research and optimisation for industry-specific terms.
- On-page content enhancement and technical SEO improvements.
- Continuous analysis and adaptation of the strategy to align with evolving market trends.
Our Approach
We were excited to create a new user experience for this interesting legal practice. We collaborated with the client and created a new color palette, updated the design around chess pieces to denote legal strategy, and utilized UX/UI best practices to refresh the site’s styling. We enhanced both the user experience and the site’s performance. Leveraging the latest in SEO and content development techniques, we successfully met the client’s expectations, ensuring a seamless experience for both the client and their users
The Results
We were excited to create a new user experience for this interesting legal practice. We collaborated with the client and created a new color palette, updated the design around chess pieces to denote legal strategy, and utilized UX/UI best practices to refresh the site’s styling. We enhanced both the user experience and the site’s performance. Leveraging the latest in SEO and content development techniques, we successfully met the client’s expectations, ensuring a seamless experience for both the client and their users
Visual Results.

