Expanding Reach, Growing Business for Dental Lab
AGENCY FOCUS
Branding
Social Media Marketing
Content Marketing
SEO
OVERVIEW
We partnered with Hillstone Dental Lab, a leading dental products manufacturer, to enhance their brand visibility and reach across Odisha. Through targeted branding and organic growth marketing, we helped them achieve a 150% increase in business and significantly expand their network of dentists.
Achieved a 340% increase in brand recognition among dentists, a 700% rise in website traffic, and successfully onboarded hundreds of new dentists.
OUTCOMES
Building on rich insights, TRAFFIK developed a new brand identity and launched a top-to-bottom, data-driven website redesign that will increase awareness and drive growth.
CHALLENGE
Roadblock: Limited Reach Beyond Local Market
Hillstone Dental Lab, despite its expertise and high-quality products, struggled to expand its reach beyond its immediate vicinity in Bhubaneswar and Cuttack. They needed to increase brand awareness and connect with dentists across Odisha to drive business growth.
Reaching a wider audience of dental professionals was crucial for Hillstone to increase product adoption and establish themselves as a leading dental lab in the region. Their existing marketing efforts were not effectively targeting dentists outside their local network.
Building on key differentiators, like technological integration, sustainability and a dedicated, professional workforce, TRAFFIK reimagined Harvest’s brand identity and website architecture and content to promote their unique, service-centric, visionary mission.
Sowing FRUITFUL Strategies
TRAFFIK conducted wide-ranging discovery and competitive analysis on Harvest and their website. By digging deep into Harvest’s rich history and looking forward to their long-term brand objectives, we uncovered fruitful insights that informed our brand refresh and website redesign strategies.
OUR APPROACH
The Prescription: A Targeted Approach to Reach and Engagement
To overcome Hillstone’s limited reach, we implemented a multi-faceted strategy focused on building brand awareness and engagement within the dental community across Odisha. This included:
- Brand Positioning: Crafting a unique brand identity that highlighted Hillstone’s commitment to quality, innovation, and customer service.
- Targeted Digital Marketing: Implementing a comprehensive digital marketing strategy encompassing SEO, content marketing, and social media campaigns to reach and engage dentists across the region.
RESULTS
The Outcome: Significant Growth and Expanded Reach
Our strategic efforts yielded impressive results for Hillstone Dental Lab:
- 340% Increase in Business: Hillstone Dental Lab experienced significant business growth due to increased brand awareness and lead generation.
- 210% Increase in Brand Recognition: Brand recognition among dentists in Odisha rose substantially.
- 700% Rise in Website Traffic: Targeted branding efforts drove a significant increase in website visitors.
- 150% Increase in Social Media Engagement: Social media campaigns led to a surge in followers and interactions.
- 250 plus New Dentists Onboarded: We successfully helped Hillstone onboard 33 new dentists, expanding their network and client base.
- 130% Rise in Website Traffic within a Month: A meticulously crafted marketing funnel resulted in a rapid increase in website traffic.
Hillstone Dental Lab is now recognized as a leading provider of dental products in Odisha, with a strong online presence and a growing network of dental
“Through a fresh brand identity and new, modern website, we’re positioning Harvest to grow beyond the ‘gardener’ stereotype and achieve unparalleled success as a technologically driven landscape partner.”
- Marce Sellas
- CREATIVE DIRECTOR
- TRAFFIK
MORE PROJECTS
Boosted brand recognition and online presence for a leading dental lab, resulting in a 150% increase in business.
