Genrise Global Staffing
Website Transformation and UX Optimization for Genrise Global Staffing
Industry: International Recruitment and Placement
We leveraged data-driven segmentation and platform-specific campaigns to deliver over 6,000 qualified leads for Genrise Global Staffing. Achieving an impressive cost per lead of just ₹23.54, our approach maximized efficiency while creating a sustainable lead pipeline. This strategy fueled international recruitment success, showcasing the impact of tailored digital solutions on scalable growth
The Challenge
An Outdated Website Hindering Growth
When Genrise Global Staffing approached Wilyfox Media Co. in 2021, their digital presence was not reflective of their industry leadership or ambitions. The existing website suffered from several critical issues:
Poor Visual Appeal
The design was outdated, failing to engage modern users or convey the brand’s innovative approach to international recruitment.
Lack of Strategic Alignment
The website did not cater to the distinct needs of Genrise’s two primary audiences—high school graduates seeking vocational training abroad and nursing professionals looking for international placements.
Suboptimal User Experience (UX)
Confusing navigation, slow load times, and a lack of mobile responsiveness led to high bounce rates and missed opportunities for lead generation.
Ineffective Conversion Paths
The site lacked clear calls-to-action (CTAs) and user journeys, making it difficult for visitors to find relevant information or take the next step toward applying.
The Solution
A Strategic Website Overhaul with UX at the Core
Wilyfox Media Co. embarked on a comprehensive website transformation, guided by a user-centric philosophy and data-driven insights. The goal was clear: create a modern, intuitive platform that would serve as a powerful lead-generation tool while enhancing the brand’s digital presence.
In-Depth Digital Audit
We began with a thorough audit of the existing website to identify pain points and inefficiencies:
- Analyzed user behavior data to understand drop-off points and areas of friction.
- Conducted competitor analysis to benchmark against industry standards.
- Gathered feedback from Genrise’s team and target audiences to pinpoint usability issues.
Tailored Design for Two Distinct Audiences
Recognizing the need to serve two unique user groups, we designed distinct user journeys
- Study Abroad (Vocational Training): Targeted at high school graduates, this section featured vibrant visuals, interactive elements, and a simplified application process to appeal to a younger, tech-savvy audience.
- Work Abroad (Nursing Professionals): For nursing professionals, the design emphasized trust and professionalism, with detailed information on placement processes, salary structures, and cultural training.
UX Optimization for Seamless Navigation
To enhance the overall user experience, we implemented several key improvements
- Streamlined Navigation: A redesigned menu structure with clear categories for Study Abroad and Work Abroad, reducing the number of clicks needed to reach critical information.
- Mobile Responsiveness: Ensured the website was fully optimized for mobile devices, recognizing that a significant portion of the target audience—especially younger users—accessed the site via smartphones.
- Faster Load Times: Optimized images, scripts, and server response times to reduce load times, improving user retention.
- Interactive Elements: Introduced features like an interactive FAQ section, a step-by-step application guide, and a chatbot for real-time assistance, making the site more engaging and user-friendly.
Conversion-Focused Design
The new website was built with conversion optimization in mind:
- Clear CTAs: Strategically placed “Apply Now” and “Learn More” buttons guided users toward taking action.
- Simplified Forms: Application forms were shortened and broken into manageable steps to reduce abandonment rates.
- Trust Signals: Incorporated testimonials, success stories, and accreditation badges to build credibility and encourage conversions.
The Results
The website transformation delivered immediate and measurable impact, turning Genrise’s online presence into a dynamic, lead-generating asset.
Increased User Engagement
- Time on Site: Average session duration increased by 45%, indicating users were exploring more content and finding value in the new design.
- Pages per Session: Users viewed 30% more pages per visit, demonstrating improved navigation and interest in the offerings.
Boost in Lead Generation
- Lead Volume: The website became a key driver of leads, contributing to the overall generation of 6,000+ qualified leads over three years.
- Conversion Rate: The site’s conversion rate improved by 35%, thanks to optimized user journeys and clearer CTAs.
Suboptimal User Experience (UX)
- The bounce rate dropped by 25%, as users were more likely to stay and engage with the site’s content and features.
Ineffective Conversion Paths
- Mobile traffic increased by 50%, with mobile users showing a 40% higher conversion rate due to the responsive design.
Our Clients speak for us
To enhance the overall user experience, we implemented several key improvements
Key Success Factors
When Genrise Global Staffing approached Wilyfox Media Co. in 2021, their digital presence was not reflective of their industry leadership or ambitions. The existing website suffered from several critical issues:
User-Centric Design
By focusing on the distinct needs of two different audiences, we created a website that resonates with both segments.
Data-Driven Decisions
The initial audit and ongoing analytics ensured that every design choice was backed by user behavior insights.
Conversion Optimization
Clear CTAs, simplified forms, and trust-building elements turned the website into a lead-generation engine.
Mobile-First Approach
Recognizing the importance of mobile accessibility, especially for younger users, was critical to the site’s success.
Conclusion
The transformation of Genrise Global Staffing’s website is a testament to the power of strategic UX optimization and thoughtful design. By addressing the unique needs of their dual audiences and prioritizing user experience, Wilyfox Media Co. delivered a digital platform that not only looks exceptional but also drives tangible business results. The new website has become a cornerstone of Genrise’s digital strategy, fueling lead generation and positioning the brand as a leader in international recruitment.
