Genrise Global Staffing
6,000+ Leads at ₹23.54 CPL: Precision Marketing Wins Big
Industry: International Recruitment and Placement
We leveraged data-driven segmentation and platform-specific campaigns to deliver over 6,000 qualified leads for Genrise Global Staffing. Achieving an impressive cost per lead of just ₹23.54, our approach maximized efficiency while creating a sustainable lead pipeline. This strategy fueled international recruitment success, showcasing the impact of tailored digital solutions on scalable growth
Client Overview
Genrise Global Staffing is a specialized agency focused on international recruitment and placement, serving two distinct verticals
Study Abroad: Connecting Indian high school graduates with vocational training opportunities in countries such as Germany and Japan.
Work Abroad: Facilitating the placement of Indian nursing professionals in international healthcare roles across Germany, Japan, and other European countries, supported by language and cultural training programs.
The Challenge
In 2021, Genrise Global Staffing partnered with Wilyfox Media Co. to tackle key performance marketing challenges:
Cost-Effective Lead Generation: The need to generate high-quality leads at a low cost for two diverse audiences—young high school graduates and experienced nursing professionals.
Multi-Channel Optimization: The requirement to maximize the efficiency of paid campaigns across digital platforms while achieving measurable outcomes.
Scalability with Efficiency: Maintaining a low Cost Per Lead (CPL) while scaling efforts to meet growing demand.
Our Approach
Wilyfox Media Co. designed a performance marketing strategy centered on paid advertising, leveraging data-driven tactics and platform-specific execution to deliver results.
Study Abroad (Vocational Training)
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Primary Platform: Instagram
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Target Audience: High school graduates across India
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Strategy: Capitalized on Instagram’s visual appeal to engage a youth audience with aspirational content highlighting career opportunities and international experiences.
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Execution: Deployed Instagram Stories, Reels, and carousel ads featuring success stories, vocational training benefits, and glimpses of life abroad. Focused on visually compelling creatives to drive engagement and lead form submissions.
Study Abroad (Vocational Training)
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Primary Platform: Facebook
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Geographic Focus: A dedicated campaign targeting Kerala, home to 80% of the target audience. A broader pan-India campaign for additional reach.
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Strategy: Used region-specific messaging and creatives to attract nursing professionals, emphasizing professional growth, competitive salaries, and Genrise’s end-to-end support.
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Execution: Implemented Facebook Lead Ads, video ads, and carousel ads to detail the placement process, salary expectations, and cultural training benefits. Tailored content to resonate with Kerala’s nursing community while maintaining broader appeal for the pan-India audience.
Campaign Optimization
To ensure maximum efficiency, we employed the following tactics
Key Success Factors
The success of this performance marketing initiative can be attributed to:
- Data-Driven Insights: Analytics guided every decision, from creative development to budget allocation.
- Platform-Specific Tactics: Tailored strategies maximized the strengths of Instagram for youth engagement and Facebook for professional outreach.
- Precise Targeting: Detailed audience segmentation ensured messaging reached the right people at the right time.
- Ongoing Optimization: Regular refinements based on performance data kept campaigns efficient and effective.
- Cost Efficiency: Strategic planning and execution delivered a low CPL, enabling sustainable growth.
Results and Impact
From 2021 to 2024, our performance marketing campaigns delivered exceptional outcomes:
- Lead Generation
- Generated over 6,000 qualified leads across both verticals.
- Achieved an average Cost Per Lead (CPL) of ₹23.54, well below industry standards.
- Funnel Efficiency
- Established two distinct, high-performing marketing funnels tailored to the Study Abroad and Work Abroad audiences.
- Scaled lead generation without compromising CPL or lead quality.
- Campaign Performance
- Optimized ad spend to prioritize the most effective channels and creatives, ensuring consistent results over three years.
Conclusion
Through a robust performance marketing strategy, Wilyfox Media Co. transformed Genrise Global Staffing’s lead generation efforts into a scalable, cost-effective system. By harnessing the power of paid advertising on Instagram and Facebook, we delivered over 6,000 qualified leads at an impressive CPL of ₹23.54. This partnership underscores the impact of targeted, data-driven performance marketing in achieving measurable business success, positioning Genrise as a leader in international recruitment and placement.
