There’s little that can match the effectiveness of a constantly evolving Display Campaign – our expertise combined with the latest machine learning technology will optimise towards desired goals such as viewability, website visits or sales.
Our approach is to help create a solid scope for a project before either we or the client commit to the task. This allows both sides to become fully comfortable with all aspects before any commitments are made.
We can help. As an experienced Google and Facebook expert, Wilyfox Media Co. understands how to display your ads prominently and at the best time.
Our experience + insight + technical expertise + dedicated time for your project = Display Advertising success
Almost 13% of all online advertising is now display, because it offers huge benefits for your business.
The two main platforms for display advertising are Google – with its Google Display Network (GDN) – which includes YouTube, and Facebook as part of Facebook for Business.
Generally speaking, Google ads are best for product sales and Facebook ads are most effective for developing your brand and a social following. However, rather than being directly opposed to one another, many businesses find their campaigns are most successful when ads are run on both platforms in conjunction with one another.
Containing headlines, images, descriptions, logos and videos, Google automatically adjusts these ads in size, appearance, and format to fit the ad space. Using machine learning Google is able to determine which combination of assets is optimum by assessing predictions from your performance history. By drawing on data Google shows ads that are useful to customers.
One of the many types of Display Ads, they are the specific size of 468 x 60 pixels
These appear on Google results pages and sometimes across the Google Network. You’re allowed up to three headlines with a max of 30 characters for each and up to two descriptions, each with up to 90 characters. They are often labelled as adverts and so identifiable as paid promotions.
A still image is accompanied by up to 90 characters of text.
These allow you to convey much more information than Still Image Ads. Being more attention grabbing they have a higher engagement level. They also enable you to establish yourself as an expert or thought leader. Video Ads can be between 12 seconds and 6 minutes long.
An animated ad is like a GIF. They can be really good fun but can only last 30-seconds, after which it can stop or loop back. They provide information about a product and usually introduce both a problem and a solution.
Also known as Sponsored Ads, users know these are ads but they are designed in a way to fit smoothly inside the path search and so are less frustratingly disruptive and provide a good browsing experience. Specifically, they match the look and feel of the media platform they sit within.
Google has changed these and existing Gmail Ads now have a ‘read only’ status. Advertisers can no longer make changes and instead will have to run a Discovery Campaign using Discovery Ads.
Instead of being driven by keywords, advertisers can choose which audiences they want to target with their ads. Discovery Ads are also different in that they reach their intended audiences just before they start their search.