Hillstone Dental Lab
Digital Transformation for Hillstone Dental Lab
Industry: Dental Laboratory Services
The Challenge
Building an Online Presence in a Niche Market
Hillstone Dental Lab, based in Bhubaneswar, had built a strong offline reputation among dentists for their exceptional craftsmanship. However, their online presence was lacking, which limited their ability to expand their reach and attract new clients. When we approached them, they highlighted two primary concerns:
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Outdated Website: Their existing website failed to reflect their expertise or provide a seamless experience for potential clients.
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Weak Online Reputation: Despite their offline success, Hillstone had minimal visibility on social media and struggled to establish credibility online.
The Solution
A Comprehensive Digital Strategy
We crafted a tailored digital strategy to address Hillstone’s needs, focusing on two key areas: Website Revamp and Social Media Marketing.
Website Revamp
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Conducted in-depth research by combining online sources, discussions with Hillstone’s owner, and insights from top dental labs.
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Developed engaging content that showcased Hillstone’s services and expertise.
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Designed a user-friendly UX tailored to the products they offered, ensuring an intuitive experience for dentists.
Social Media Marketing
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Direct Engagement Ads on Meta (Facebook/Instagram):
- Ran ads with WhatsApp as the destination, using a mix of short-form videos and static images.
- Successfully acquired 63 dentists throughout Odisha.
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Direct Engagement Ads on Meta (Facebook/Instagram):
- Ran ads with WhatsApp as the destination, using a mix of short-form videos and static images.
- Successfully acquired 63 dentists throughout Odisha.
The Results
Our efforts delivered measurable outcomes, strengthening Hillstone’s online presence and driving client acquisition:
- Website Engagement
- The revamped website saw increased traffic and improved user interaction (specific metrics to be added if available).
- Client Acquisition
- Acquired 63 new dentist clients in Odisha through Meta ads.
- Established connections with 467 dentists across Eastern India via webinars, with many converting into clients through ongoing nurturing.
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Himanshu Jain
“The new website has completely transformed our digital presence. It’s not just visually stunning—it’s intuitive, fast, and designed with our users in mind. We’ve seen a noticeable uptick in inquiries and applications, and our team can now manage content effortlessly. Wilyfox Media Co. truly understood our needs and delivered beyond expectations.
Our clients speak for us
Himanshu Jain
“The new website has completely transformed our digital presence. It’s not just visually stunning—it’s intuitive, fast, and designed with our users in mind. We’ve seen a noticeable uptick in inquiries and applications, and our team can now manage content effortlessly. Wilyfox Media Co. truly understood our needs and delivered beyond expectations.
Key Success Factors
- Niche Market Research: Overcame limited online data by leveraging multiple sources for insights.
- Targeted Campaigns: Used direct engagement ads and webinars to reach specific geographic and professional audiences.
Conclusion
A Digital Foundation for Growth
Through a strategic website revamp and innovative social media marketing, we enabled Hillstone Dental Lab to establish a strong online presence, connect with dentists across Odisha and Eastern India, and acquire new clients. This case study highlights our ability to deliver tailored digital solutions in niche markets, driving tangible business growth.
