Hillstone Dental Lab
Digital Transformation for Hillstone Dental Lab
Industry: Dental Laboratory Services
Location: Bhubaneswar
We crafted a hyper-targeted digital strategy for Hillstone Dental Lab, driving 530+ qualified dental professional connections across Odisha and Eastern India. By combining a research-led website revamp with performance-driven social media campaigns, we delivered 63 direct client acquisitions at scale through WhatsApp ads—while engaging 467 dentists via expert-led webinars. This integrated approach not only boosted Hillstone’s online presence but also built a sustainable pipeline of leads in a niche B2B market.
The Challenge
Building an Online Presence in a Niche Market
Hillstone Dental Lab, based in Bhubaneswar, had built a strong offline reputation among dentists for their exceptional craftsmanship. However, their online presence was lacking, which limited their ability to expand their reach and attract new clients. When we approached them, they highlighted two primary concerns
Outdated Website
Their existing website failed to reflect their expertise or provide a seamless experience for potential clients.
Weak Online Reputation
Despite their offline success, Hillstone had minimal visibility on social media and struggled to establish credibility online.
The Solution
A Strategic Website Overhaul with UX at the Core
Wilyfox Media Co. embarked on a comprehensive website transformation, guided by a user-centric philosophy and data-driven insights. The goal was clear: create a modern, intuitive platform that would serve as a powerful lead-generation tool while enhancing the brand’s digital presence.
Website Revamp
Due to the niche nature of dental labs, online information was scarce. To overcome this, we:
- Conducted in-depth research by combining online sources, discussions with Hillstone’s owner, and insights from top dental labs.
- Developed engaging content that showcased Hillstone’s services and expertise.
- Designed a user-friendly UX tailored to the products they offered, ensuring an intuitive experience for dentists.
Social Media Marketing
Our goal was to connect Hillstone with dental clinics across Bhubaneswar, Odisha, and the eastern part of India (including Jharkhand, West Bengal, Chhattisgarh, Assam, and beyond). We deployed two targeted strategies:
- Ran ads with WhatsApp as the destination, using a mix of short-form videos and static images.
- Successfully acquired 63 dentists throughout Odisha.
- Hosted weekly webinars on crucial topics for dentists, featuring industry experts.
- Nurtured these leads through a dedicated WhatsApp community and personalized email campaigns, sharing valuable updates and information.
The Solution
A Comprehensive Digital Strategy
We crafted a tailored digital strategy to address Hillstone’s needs, focusing on two key areas: Website Revamp and Social Media Marketing.
Website Revamp
Due to the niche nature of dental labs, online information was scarce. To overcome this, we:
- Conducted in-depth research by combining online sources, discussions with Hillstone’s owner, and insights from top dental labs.
- Developed engaging content that showcased Hillstone’s services and expertise.
- Designed a user-friendly UX tailored to the products they offered, ensuring an intuitive experience for dentists.
Social Media Marketing
Our goal was to connect Hillstone with dental clinics across Bhubaneswar, Odisha, and the eastern part of India (including Jharkhand, West Bengal, Chhattisgarh, Assam, and beyond). We deployed two targeted strategies:
Direct Engagement Ads on Meta (Facebook/Instagram):
- Ran ads with WhatsApp as the destination, using a mix of short-form videos and static images.
- Successfully acquired 63 dentists throughout Odisha.
Webinar Series for Eastern India:
- Hosted weekly webinars on crucial topics for dentists, featuring industry experts.
- Connected with 467 dentists across Eastern India.
- Nurtured these leads through a dedicated WhatsApp community and personalized email campaigns, sharing valuable updates and information.
The Results
Expanding Reach and Acquiring New Clients
Our efforts delivered measurable outcomes, strengthening Hillstone’s online presence and driving client acquisition
Website Engagement
- The revamped website saw increased traffic and improved user interaction (specific metrics to be added if available).
Client Acquisition
- Acquired 63 new dentist clients in Odisha through Meta ads.
- Established connections with 467 dentists across Eastern India via webinars, with many converting into clients through ongoing nurturing.
Our Clients speak for us
To enhance the overall user experience, we implemented several key improvements
Key Success Factors
Niche Market Research
Overcame limited online data by leveraging multiple sources for insights.
Targeted Campaigns
Used direct engagement ads and webinars to reach specific geographic and professional audiences.
Lead Nurturing
Built lasting relationships through WhatsApp and email, converting leads into loyal clients.
Conclusion
Targeted Campaigns
Through a strategic website revamp and innovative social media marketing, we enabled Hillstone Dental Lab to establish a strong online presence, connect with dentists across Odisha and Eastern India, and acquire new clients. This case study highlights our ability to deliver tailored digital solutions in niche markets, driving tangible business growth.
