A successful digital marketing campaign relies on two other aspects of the operation being in place: a well-designed website and thoughtful content plan.
This activity is designed to make sure that you appear on the first page of the various Search Engine Results Pages (SERPS). It is distinct from activities such as PPC because you do not directly pay for prominence but earn it by a range of ongoing actions.
As its name suggests, PPC is a digital marketing service that involves paying to be placed in front of people who have entered your desired search term into their search engine. You’re likely to be competing with others to be displayed and will therefore have to bid for the click.
Online Display Advertising would place your advertisement in front of an audience that you design carefully and monitor over time. You may think, for example, that displaying your swimsuit range to people who are browsing articles about going on holiday would be a good idea.
For website owners it can be frustrating to see thousands of site visitors leave their website without buying or enquiring. Part of the answer to this problem may be Remarketing . Once a visitor has been on your site you can then show them ads that remind them of your product or service to nudge them to come back and buy.
With some 3 billion people on Social Media it is hardly surprising that a great deal of attention is placed on how to market to them. There are some fairly sophisticated targeting opportunities here and while not useful for all, can certainly be powerful.
Content Marketing is the area where technical and content meet in the sense that a beautifully written news or information post will have no effect if it is not set up technically correctly.
Our websites are as individual as you, we design bespoke websites that form a seamless component to the entire brand experience.
Wilyfox Media Co is a digital marketing company that offers a full spectrum of data-driven digital marketing services. We develop growth-oriented online marketing campaigns that make a positive impact on businesses.