Wedium
Conversion-Friendly Landing Pages for Wedium
Industry: Wedding Services Marketplace
Location: Bhubaneswar and Puri, Odisha
Wedium, a wedding services marketplace in Odisha, faced low conversions from Google Ads due to the lack of optimized landing pages. We created service-specific, conversion-focused landing pages aligned with ad campaigns, featuring clear CTAs, mobile responsiveness, and trust-building elements. This led to a 50% increase in conversions, 35% lower cost-per-lead, and significantly improved user engagement. The project was completed in just 3 days, delivering fast and measurable results.
The Challenge
Boosting Google Ads Performance with Effective Landing Pages
Wedium, a leading platform for booking wedding photographers, makeup artists, mehendi artists, and pre-bridal services in Bhubaneswar and Puri, approached us with a critical need to enhance their Google Ads campaigns. While they had a strong offline presence and a user-friendly Website, their online lead generation through Google Ads was falling short due to the lack of optimized landing pages. Their specific challenges included
No Dedicated Landing Pages
Their existing website pages were not designed for conversions, leading to low engagement from ad traffic.
Poor Conversion Rates
Visitors from Google Ads were not completing desired actions, such as booking inquiries or service requests.
Targeting a Diverse Audience
Wedium needed landing pages that appealed to varied wedding service seekers, from brides-to-be to event planners, across Bhubaneswar and Puri.
Competitive Market
The wedding industry in Odisha is highly competitive, requiring standout digital assets to capture attention and drive leads.
The Solution
Strategic Landing Page Development
We crafted a targeted solution to elevate Wedium’s Google Ads performance by designing and developing conversion-optimized landing pages that aligned with their brand and audience needs. Our approach unfolded in three key phases
Audience and Campaign Research
We began by diving deep into Wedium’s business and market
- Audience Analysis: Studied the preferences of wedding service seekers in Bhubaneswar and Puri, including brides, grooms, and families planning events.
- Service Breakdown: Identified Wedium’s core offerings—photography, makeup, mehendi, and pre-bridal services—to ensure each was represented effectively.
- Google Ads Review: Analyzed their existing ad campaigns to understand keyword performance, target locations, and user intent.
Conversion-Focused Landing Page Design
We designed landing pages with a clear focus on driving conversions
- Service-Specific Pages: Created separate landing pages for each service (e.g., wedding photography, bridal makeup, mehendi artists) to match ad intent and improve relevance.
- Compelling Visuals: Used high-quality images of weddings and professional service providers to evoke excitement and trust.
- Clear Calls-to-Action (CTAs): Included prominent buttons like “Book Now,” “Get a Quote,” and “Contact Us” to guide users toward action.
- Streamlined Forms: Developed short, user-friendly lead capture forms to reduce friction and encourage submissions.
- Mobile Optimization: Ensured pages were fully responsive, recognizing that many users in Odisha browse via smartphones.
- Trust Elements: Added testimonials from happy clients, vendor certifications, and Wedium’s verified professional badges to build credibility.
Integration and Testing
We brought the landing pages to life with seamless integration and optimization
- Google Ads Alignment: Linked each landing page to specific ad groups, ensuring keywords and ad copy matched the page content for higher Quality Scores.
- Fast Load Times: Optimized images and code to deliver quick-loading pages, reducing bounce rates.
- A/B Testing Plan: Set up variations of headlines, CTAs, and form placements to identify the highest-performing designs.
- Analytics Setup: Integrated tracking tools to monitor user behavior, conversion rates, and campaign performance.
The Results
The new landing pages transformed Wedium’s Google Ads performance, delivering significant improvements in lead generation and campaign efficiency:
Higher Conversion Rates
The landing pages achieved a 50% increase in conversion rates compared to Wedium’s previous setup, driven by targeted content and clear CTAs.
Increased Lead Volume
Generated a consistent flow of high-quality leads for photography, makeup, mehendi, and pre-bridal services across Bhubaneswar and Puri.
Lower Cost-Per-Lead
Improved ad relevance and landing page performance reduced cost-per-lead by 35%, optimizing Wedium’s ad spend.
Enhanced User Engagement
Average time on page increased by 40%, indicating users were exploring services and taking action.
Our Clients speak for us
To enhance the overall user experience, we implemented several key improvements
Key Success Factors
Audience-Centric Design
Tailored pages to the unique needs of wedding service seekers in Bhubaneswar and Puri.
Conversion Optimization
Focused on clear CTAs, simple forms, and trust signals to drive action.
Ad Campaign Synergy
Aligned landing pages with Google Ads for maximum relevance and efficiency.
Rapid Delivery
Completed the project in 3 days, enabling quick campaign improvements.
Conclusion
Driving Wedium’s Digital Success
The development of conversion-friendly landing pages for Wedium showcases our ability to deliver targeted digital solutions in the competitive wedding services industry. By creating service-specific, user-focused pages optimized for Google Ads, we helped Wedium attract more leads, reduce costs, and strengthen their position as a go-to platform for wedding photography, makeup, mehendi, and pre-bridal services in Bhubaneswar and Puri. This project highlights our expertise in blending strategic design with performance-driven marketing to fuel business growth.
