A powerful Blogging process for your website is the single greatest sales tool your business can employ
Once you discover how quickly Google will reward a well-written regular blogging, you’ll never look back. We use the inbound methodology and combine it with our SEO expertise.
Common obstacles to Content Marketing
‘I don’t have the time to work on content’
‘We don’t have the necessary writing experience in-house’
‘We just don’t really understand content marketing’
‘We aren’t sure what to write’
Issues some people face
Lack of time
The most common complaint about content marketing is the time it takes. It’s true that writing a regular blog does require a commitment, not only in the time needed to write the posts but also in the effort of coming up with new and interesting things to talk about.
For a great connection with your audience, you need to publish quality content often and of a decent length.
Lack of writing experience
This is often cited as a barrier to content marketing and puts many businesses off starting one. You know best how your business operates, about its culture, the products, the brand, what drives the business – that deep, inside knowledge, but you aren’t a writer, and so getting that across in words can be difficult.
Our coaches will have your confidence up and a stream of great ideas flowing so that blogging becomes second nature very quickly.
Unsure what to write
Coming up with ideas for original content for blogs can be tricky – especially as often the most successful blog posts not only include content about a particular topic but also cover it from an interesting and appealing angle.
Don’t worry – our team of coaches will have the ideas for blogs flowing in no time.
To maximise success with your blog, you’ll need to publish frequent posts, as this Oberlo infographic demonstrates:
Benefits of a Regular Content Marketing
Google will reward a regularly updated blog with a huge increase in visitors – often 350% or more, month after month
Content Marketing done correctly (coached by us) will mean your leads arrive warm and trusting your expertise.
Is the perfect way to share relevant info about new products or developments in your business
Allows you to express your brand identity and develop a more genuine relationship with your customers, rather than just corporate
Can be more playful and creative than the content on your website and allows customers to feel part of
Internally linking to pages on your website or your other blog posts can increase traffic and improve your rankings
Our coaches are trained to bring your team together as one unified content machine – sales and marketing in perfect harmony.
