72 Premium Gemstones
Social Media Marketing Transformation for 72 Premium Gemstones
Industry: E-commerce (Gemstones and Spiritual Products)
Location: Bangalore, Karnataka, India
We implemented a targeted, data-driven strategy for 72 Premium Gemstones, utilizing Meta Ads and Instagram management to boost engagement and sales. By focusing on creative testing and budget optimization, we reduced cost-per-lead by 75%, increased website traffic by 40%, and tripled return on ad spend, showcasing the power of strategic digital marketing for a premium spiritual brand.
The Challenge
Elevating Online Engagement and Sales
72 Premium Gemstones, an online store specializing in natural, certified gemstones, Rudraksha, pearls, healing stones, and customized jewelry, approached us to enhance their digital marketing efforts. With 25 years of expertise delivering astrologically significant and authentic products, they had a robust product lineup but struggled to translate their offline reputation into online success. Their key challenges included
Limited Social Media Impact
Their Instagram presence lacked strategic direction, failing to engage their target audience effectively.
Low Conversion Rates
Previous Meta Ads campaigns delivered suboptimal return on ad spend (ROAS), with a high cost-per-lead (CPL) for products like the Pyrite Bracelet.
Brand Positioning Gap
Their messaging didn’t fully convey the emotional and spiritual value of their gemstones, missing opportunities to connect with customers seeking healing and astrological benefits.
Competitive Market
The crowded e-commerce and spiritual products space demanded compelling, authentic content to build trust and drive sales.
The Solution
A Strategic Social Media Marketing Campaign
We developed a two-pronged social media strategy focusing on Meta Ads and Instagram management to amplify 72 Premium Gemstones’ brand presence, engagement, and sales. Our approach emphasized the spiritual and emotional power of their products while optimizing campaign performance.
Audience and Creative Research
We started with a deep dive into 72 Premium Gemstones’ business and market
- Target Audience Profiling: Identified key segments, including astrology enthusiasts, spiritual seekers, and jewelry lovers in India and globally, leveraging their free domestic and worldwide shipping.
- Focused on high-demand products like Astro Gems, Pyrite Bracelets, and Rudraksha beads tied to healing and astrology.
- Analyzed competitors to position the brand around authenticity, certification, and 25 years of trust.
Meta Ads Optimization
We launched a targeted Meta Ads campaign to drive traffic and conversions:
- Creative Variety: Tested multiple ad formats, including static images, user-generated content (UGC), and product videos showcasing gemstones’ beauty and spiritual benefits. For instance, Pyrite Bracelet ads highlighted confidence and protection.
- Audience Segmentation: Created tailored ad sets for different customer groups (e.g., astrology-focused buyers, jewelry shoppers) to improve relevance and engagement.
- “Gemstone of the Month” Giveaway: Introduced an interactive campaign where users could win a gemstone bracelet by sharing personal healing stories, fostering community and boosting participation.
- Budget Optimization: Used dynamic creative ads and automated bidding to maximize ROAS while reducing CPL, particularly for the Pyrite Bracelet (priced at ₹699).
Instagram Management
We revamped their Instagram presence to build a cohesive brand identity:
- Content Strategy: Posted a mix of educational posts (e.g., “How to Choose Your Astro Gem”), behind-the-scenes content (e.g., gemstone certification process), and customer testimonials to build trust.
- Visual Consistency: Designed a vibrant, spiritually inspired aesthetic with rich jewel tones to reflect the brand’s premium quality.
- Engagement Tactics: Ran polls, Q&A sessions, and story highlights featuring customer stories and product spotlights to keep followers active.
- Influencer Collaborations: Partnered with micro-influencers in the spiritual and wellness space to showcase products like Rudraksha beads and healing bracelets.
creative post
The Results
A Surge in Engagement and Sales
The Meta Ads campaign and Instagram management delivered transformative results, significantly boosting 72 Premium Gemstones’ online performance within 60 days
Tripled ROAS
Return on Ad Spend increased threefold, driven by optimized ad creatives and the “Gemstone of the Month” giveaway.
40% Traffic Increase
Website visits surged by 40%, with higher engagement on product pages for Astro Gems and Pyrite Bracelets.
Reduced Cost-Per-Lead
Lowered CPL for the Pyrite Bracelet from ₹700 to ₹173, a 75% reduction, making campaigns highly cost-effective.
Sustained Sales Growth
The campaign’s momentum led to steady sales post-campaign, particularly for healing bracelets and customized jewelry.
Our Clients speak for us
To enhance the overall user experience, we implemented several key improvements
Key Success Factors
Emotional Storytelling
Positioned gemstones as symbols of power, confidence, and healing to connect with customers’ aspirations.
Interactive Engagement
The “Gemstone of the Month” giveaway fostered community and drove participation.
Creative Testing
Experimented with UGC, videos, and static ads to identify high-performing formats.
Cost Efficiency
Slashed CPL while boosting ROAS, maximizing budget impact.
Conclusion
Empowering 72 Premium Gemstones’ Digital Shine
The social media marketing campaign for 72 Premium Gemstones demonstrates our ability to transform an e-commerce brand’s online presence through strategic Meta Ads and Instagram management. By crafting emotionally resonant creatives, launching an engaging giveaway, and optimizing for conversions, we tripled ROAS, slashed costs, and boosted traffic by 40% in just 60 days. This project highlights our expertise in blending creativity and data-driven marketing to drive lasting success for a premium, spiritually focused brand.
